Scheduling content effectively is one of the most important tasks in social media marketing. Whether you’re a small business owner looking to stay consistent, a freelancer managing multiple accounts, or part of a larger marketing team, having the right tools can streamline your strategy. Tailwind and RecurPost are two popular platforms in this space—but which one is better for your needs?
TLDR (Too long, didn’t read)
Tailwind is excellent for visual-heavy platforms like Pinterest and Instagram, offering strong design and scheduling features. RecurPost is ideal for recycling and managing evergreen content across a wide range of social platforms. Tailwind’s strength lies in ecommerce and visual content planning, whereas RecurPost excels in automation, especially for businesses with a backlog of quality content. The best choice depends on your content style and social media strategy.
Understanding Tailwind and RecurPost
Before diving into the pros and cons, it’s important to have a quick overview of what each platform offers:
- Tailwind: Originally built for Pinterest, Tailwind now supports Instagram, Facebook, and more. It’s known for its user-friendly interface, “smart schedule” functionality, and visual content planning.
- RecurPost: Designed for automation and content recycling, RecurPost allows users to create evergreen libraries and reshare content across multiple platforms like LinkedIn, Instagram, Twitter (now X), and Facebook.
Pros of Tailwind
1. Visual Planning Makes Scheduling a Breeze
Tailwind is highly regarded for its intuitive drag-and-drop calendar and visual grid, especially useful for Instagram users. The view replicates what your feed will look like once published, a major advantage for brands focusing on aesthetics.
Great for: Lifestyle, fashion, travel, and ecommerce brands who want stunning visual feeds.
2. Smart Scheduling Algorithms
Tailwind’s smart scheduler finds the best times for posting based on when your audience is most active. Instead of guessing when your content will get maximum engagement, Tailwind calculates it for you.
3. Pinterest Scheduling and Insights
This platform is one of the few that integrates deeply with Pinterest. You can schedule pins, join Tailwind Communities to boost exposure, and review detailed engagement analytics. It’s perfect for bloggers and ecommerce sellers who rely heavily on Pinterest traffic.
4. Hashtag Finder and Ghostwriter Tools
Tailwind comes with built-in hashtag suggestions and even an AI-powered writing assistant called Ghostwriter, making it easier to write high-quality post captions optimized for reach.
Cons of Tailwind
1. Limited Platform Integration
While Tailwind is strong on Pinterest and Instagram, its integrations with other platforms like Twitter, LinkedIn, and Google My Business are minimal to non-existent. If your strategy spans more than visual platforms, this could be a limitation.
2. No Content Recycling
Tailwind is built mostly for one-time post publishing, so if you’re looking to automate old content or recur your posts regularly, it lacks this functionality.
3. Slight Learning Curve for New Users
Tailwind’s unique features like Communities, Tribes, and board lists require some time to understand, especially for users not familiar with Pinterest marketing.
Pros of RecurPost
1. Evergreen Content Recycling
RecurPost’s key selling point is its capacity to reuse and recycle evergreen content. Simply categorize your posts into content libraries (like tips, blog links, or quotes), set a schedule, and let the platform rotate them automatically.
2. Broad Platform Support
RecurPost supports multiple channels including Facebook, Instagram, Twitter, LinkedIn, and Google My Business. This flexibility makes it perfect for service-based professionals, bloggers, and agencies targeting a variety of audiences.
3. Automated Posting and Scheduling
Once configured, RecurPost acts like a “set-it-and-forget-it” machine. It minimizes the need for daily input, freeing up your time while keeping your channels active.
4. White-labeling and Team Collaboration
This is ideal for agencies and teams. RecurPost allows team collaboration, client approval workflows, and white-label reports—features Tailwind doesn’t offer at this scale.
Cons of RecurPost
1. Less Visual and Creative Tools
RecurPost doesn’t offer visual previews or tools for designing or editing visual content within the platform. If your posts are highly visual, you’ll need to rely on external tools like Canva before uploading.
2. No Hashtag Research or Writing Assistant
The platform doesn’t include AI-powered copywriting tools or a hashtag suggestion engine. You’ll need to handle this part manually or use separate tools.
3. Slightly Outdated Interface
Compared to Tailwind’s sleek and modern design, RecurPost feels a bit outdated in terms of user interface and experience. While it’s functional, it’s not the most visually engaging tool to work with.
Pricing Comparison
Cost will always play a role in platform decision-making. Here’s how they compare:
- Tailwind: Offers a free plan with limited scheduling and a few paid tiers starting around $12.99/month. Higher plans offer more post limits and additional tools.
- RecurPost: Offers a 14-day trial and paid plans starting at $25/month. Its pricing reflects advanced features like content libraries and team collaborations.
Note: Tailwind gives better value if you’re focused purely on visual platforms. RecurPost may feel more expensive but offers superior automation for broader needs.
Which One Should You Choose?
Deciding between Tailwind and RecurPost comes down to two main questions:
- Which platforms do you focus on?If you’re heavily invested in Pinterest and Instagram, Tailwind is the better choice.
- Are you managing evergreen content?If your strategy thrives on a consistent flow of recurring posts, RecurPost will serve you better.
Choose Tailwind if you:
- Primarily use Pinterest and Instagram.
- Need a visual planner and content design tools.
- Want recommendations for post timing and hashtags.
Choose RecurPost if you:
- Want to automate content recycling.
- Manage multiple clients or brand pages.
- Use platforms like LinkedIn, Twitter, and Google My Business extensively.
Final Thoughts
Both Tailwind and RecurPost are strong contenders in the content scheduling game, each with its own strengths. Tailwind wins on design, ease-of-use for visual content, and smart posting tools that cater to ecommerce and creative markets. RecurPost, on the other hand, shines when it comes to automation, wider platform support, and scalability for teams or agencies.
If you’re involved in consistent content creation and don’t want to continually reschedule posts manually, RecurPost is likely to save you hours. But if picture-perfect layouts and strategic publishing times are what you value most, Tailwind might be your winner.
Ultimately, the decision comes down to your audience, your content type, and how much automation you need.