Scoring a great seat at a concert, sporting event, or theater show can make all the difference in the overall experience. For users of Ticketmaster, there are a few techniques to improve seat assignments and even potentially receive an upgrade. Whether you’re aiming for better views, exclusive perks, or simply a more comfortable location, knowing how to navigate the system is key. Below is a step-by-step guide on how to get an upgrade on Ticketmaster and enjoy your next event in style.
Step-by-Step Guide to Getting a Ticketmaster Upgrade
1. Check for Official Upgrades Before the Event
Ticketmaster occasionally offers official seat upgrades through partnerships with artists, promoters, or venues. These are usually accessible via the Ticketmaster website or app:
- Login to your Ticketmaster account.
- Navigate to “My Tickets”.
- Select the event, and look for upgrade offers (if available).
Some events display an “Upgrade” button, which leads to premium seating offers or VIP experiences at an extra cost. These offers typically become available close to the event date.
2. Use the Ticketmaster App at the Venue
On the day of the event, open the Ticketmaster app once you arrive at the venue. Some arenas and promoters release last-minute upgrade options through the app’s interface.
Keep your notifications turned on for the Ticketmaster app to receive real-time updates about seat improvements or newly available sections.
3. Sign Up for Venue or Artist Alerts
Often, the first to know about upgrades are those signed up for email or text alerts via the venue, artist, or Ticketmaster platform. These alerts sometimes contain private links or codes for early access to better seating options or promotional upgrades.
To receive these updates:
- Follow your favorite artists and venues on Ticketmaster.
- Opt into communications during the checkout process.
- Regularly check your spam folder and promotions tab to ensure you don’t miss notifications.
4. Use Verified Resale as an Upgrade Avenue
If direct upgrades aren’t available, try browsing the “Verified Resale Tickets” section on Ticketmaster. Sometimes fans resell better tickets at prices equal to or even cheaper than what you originally paid.
To do this:
- Search the same event and browse resale listings.
- Compare your current seat location with the resale options.
- Purchase the better ticket and sell your original one, also via Ticketmaster’s resale platform.
5. Try Your Luck with Venue Staff
Sometimes, attendees are upgraded by on-site venue staff if prime seats remain unsold. Approach a staff member politely and ask if any better seats are available. While not guaranteed, kindness and good timing often result in a free seat upgrade — especially for solo attendees or pairs.
6. Consider a VIP or Premium Package
While not a budget option, premium packages often come with upgraded seating, early access, and exclusive souvenirs. These are found at checkout under the “Official Platinum” or “VIP Packages” sections.
Though expensive, they guarantee a top-tier experience and often include perks not available with regular tickets.
Final Thoughts
Upgrading your Ticketmaster ticket may require timing, opportunity, or extra investment. However, with strategic actions and by leveraging available tools, you improve your chances of landing better seats for your event. Prepare ahead, stay flexible, and make the most of your ticketing experience.
Frequently Asked Questions (FAQ)
Can you upgrade your Ticketmaster ticket after purchase?
Yes, if the event offers upgrade options. These are usually available closer to the event date or through the Ticketmaster app or website.
Are Ticketmaster upgrades free?
Most official upgrades come at an additional cost. However, some on-site upgrades provided by venue staff may be complimentary if seats are unfilled.
How can you tell if an upgrade is available?
Log into your Ticketmaster account, go to your tickets, and check for an “Upgrade” button. You may also receive a notification through the app.
Can I upgrade using resale tickets?
Yes, buying a resale ticket with a better seat is one way to upgrade. Ensure you can resell your current ticket if you go this route.
Will I get a refund if I change to an upgraded seat?
Only the difference in price will be charged if upgrading through Ticketmaster. However, this depends on the nature of the upgrade and event rules.