Maintaining strong client relationships and streamlining daily operations is critical for real estate and letting agents across the UK. With a competitive housing market and changing client expectations, having the right CRM (Customer Relationship Management) software can make a significant difference in how efficiently your agency performs. From automating communications to managing listings and client databases, modern CRM platforms are essential tools for boosting efficiency and customer satisfaction. Below, we explore the top 5 CRM solutions tailored specifically for estate and letting agents in the UK.
1. Reapit
Reapit is a comprehensive cloud-based CRM platform trusted by many of the UK’s leading estate agencies. Known for its scalability and flexibility, Reapit helps businesses of all sizes manage their sales, lettings, and property management workflows from one central system.
- Key Features: Customisable dashboards, applicant matching, automated workflows, advanced reporting.
- Strengths: Highly reliable, excellent customer support, frequent updates and enhancements.
Reapit stands out for its integration capabilities, ensuring seamless connections with third-party systems like marketing platforms and accounting software.
2. Alto Property Software
Alto, part of Zoopla, is specially designed for UK estate and letting agents and is particularly popular with small to medium-sized agencies. It’s known for its user-friendly interface and close integration with Zoopla’s property portals.
- Key Features: Property marketing tools, diary and calendar management, mobile compatibility, client communications.
- Strengths: Affordable pricing, intuitive user interface, cloud-based accessibility.
Alto is an ideal choice for agents looking for a no-fuss CRM that still offers all the essential features required to manage a modern agency.
3. AgentOS
AgentOS is a well-respected CRM platform that has been serving the UK property market for over 15 years. Formerly known as LetMC, AgentOS focuses on automation and compliance, making it a valuable solution for letting agents concerned about staying in line with legislation.
- Key Features: Automated tenancy progression, communication tracking, accounting integration, mobile app.
- Strengths: Excellent for lettings, built-in compliance support, strong customer training and support services.
Because of its emphasis on automation, AgentOS can free up significant time for property professionals who manage multiple tenancy processes simultaneously.
4. Jupix
Jupix, another product under the Zoopla umbrella, is purpose-built for sales and lettings. It is known for offering a single-entry system that reduces duplication and ensures that all staff work from the same platform and data set.
- Key Features: Full property lifecycle management, digital signature support, marketing and brochure creation, tenant referencing.
- Strengths: Simplicity, centralised data, trusted by large networks of agents.
Jupix is ideal for agents seeking a streamlined cloud-based solution with a focus on collaboration and secure data handling. It caters well to multi-branch agencies and expanding operations.
5. Street.co.uk
Street.co.uk is shifting the paradigm for estate agency CRMs with its modern, design-led platform. Built for today’s digital-first market, Street offers a sleek user experience and focuses heavily on increasing productivity and digital communication with clients.
- Key Features: Real-time updates for buyers and sellers, instant messaging, fully responsive mobile access, agency-branded portals.
- Strengths: Innovative design, strong branding tools, perfect for agencies that value customer experience.
Street is ideal for agencies wanting to stand out in a crowded market while benefiting from an intuitive, next-generation CRM toolkit. Its modern design, combined with powerful features, positions it as a leading contender for agents wanting to futureproof their business.
Final Thoughts
Choosing the right CRM software depends largely on your agency’s size, type of properties handled, and the specific features you need to streamline operations. All five of the CRMs listed above bring something unique to the table. Whether it’s Reapit’s enterprise-level functionality, Alto’s intuitive use, or Street.co.uk’s modern interface, the correct solution can significantly boost your agency’s efficiency and professionalism.
As technology continues to evolve, integrating an advanced CRM platform isn’t just a luxury—it’s fast becoming a necessity in the UK property sector. Making the right choice today can help ensure long-term success, compliance and customer satisfaction in an increasingly digital marketplace.